Earned Media

Defining issues in the media is often essential to winning with voters and the legislature. We work with our clients to generate editorials, place articles and run news bureaus, harnessing a solid network of personal relationships with key reporters and editorial writers to deliver winning messages for our clients. We also recognize the importance of promoting our messages through the blogosphere. Reaching out to bloggers, providing on-line responses to blog postings when appropriate, and facilitating third party blog postings and responses are all significant components of an effective earned media program.