In late 2014, a coalition of local homeowners qualified a fracking ban for the March 2015 ballot in La Habra Heights, a small community outside Los Angeles. A vocal minority, these homeowners were relentless in their opposition to fracking – despite the fact that there is no fracking occurring in La Habra Heights.
We developed a highly personalized campaign plan that ensured we touched all 1,750 voting households in La Habra Heights with some form of voter contact every week through the election. Our robust grassroots advocacy plan included field operations, grassroots and grasstops coalition engagement and direct mail. We also developed a three-month walk program that ensured we had knocked on every door in the community three times before Election Day.
This election had the highest primary election voter turnout in city history, with 49.4% of residents voting on the issue. Measure A was defeated by a 14-point margin, with 57% of voters against the ban and 43% of voters in support.