Wilson Public Affairs is a full-service public affairs firm specializing in issue advocacy and political campaign management for clients throughout California and across the country. We integrate public relations, communications and political outreach methods to create innovative campaigns that achieve results.
Christy Wilson is a highly trusted and respected campaign manager, with nearly 20 years of experience in ballot initiatives, public affairs, public relations and marketing. Christy has managed and implemented campaigns on a broad range of issues including frivolous lawsuits, insurance reform, mortgage and financial bailouts, energy, gaming, campaign finance, taxation and education.
Her expertise lies in developing and organizing ballot initiative and legislative advocacy campaigns. From the conceptual phase through the drafting, qualification and campaign phases of these efforts, Christy excels at aligning the interests of her clients with public opinion in order to achieve their policy goals.
As a campaign manager, she manages all aspects of public opinion research, strategic planning, media relations, marketing, grassroots and grasstops coalition building, speakers training, paid media and legislative advocacy. Her work has garnered Pollie, Tellie and Summit Creative Awards.
Her clients have included the Personal Insurance Federation of California, California Chamber of Commerce, Bio, State Farm Mutual Insurance Company, BD, Valero, Chevron, California Restaurant Association, Solano County Water Agency, among others.
Before starting her own public affairs practice, she was a partner with Goddard Claussen/West. She received her B.A. in International Relations from Tulane University.
Jennifer Singer has extensive marketing and communications experience with expertise in social media and content strategy used to drive awareness and engagement with target audiences. As account manager, she is responsible for the day-to-day management of the firm’s activities ensuring the clients’ objectives are met.
Before joining Wilson Public Affairs, Jennifer worked in the destination marketing field for five years. She previously worked on the successful Proposition 20, 24 and 29 ballot initiative campaigns among many other high-profile California issue-advocacy programs. She received her B.A. in Government from California State University, Sacramento. She is a travel, food and wine enthusiast.
Julie Roberts helps execute public affairs projects and political solutions for trade associations, fortune 500 companies and issue advocacy clients across a variety of industries such as energy, insurance and water.
She executes strategic digital and social media campaigns creating tailored approaches to meet the needs of the firm’s clients. Julie also has extensive experience managing local outreach activities including coalition building, stakeholder education and earned media.
Before joining Wilson Public Affairs, Julie worked for a member of the Board of Equalization executing outreach strategies and social media activities alongside the Communications Director. Julie received her B.A. in Communication with minors in English and Sociology from the University of California, Davis. She is a skier, reader and cycling instructor.
While past victories provide insights, at Wilson Public Affairs you never get an outdated, one-size-fits-all approach. We develop innovative, cost-effective and impactful campaigns to achieve our clients' desired results.
Public policy decisions can have a dramatic impact on industries, organizations and individuals. Sometimes the stakes are survival itself. A few well-connected lobbyists can no longer win emotional legislative battles alone. We’ve created and executed integrated campaigns using media relations, coalition building, grassroots mobilization and targeting advertising to complement direct lobbying and win some of the most important issue battles of our time.
We’ve mastered the art of intersecting our clients’ interests with the self-interests of their audiences. That’s the power behind our winning record on some of the most important campaign issues in the country, including insurance, health care, tort reform, taxation, education and environmental regulation.
It is not enough to simply be right on an issue. We tell your story so that the public, opinion leaders and decision makers understand (and are sympathetic to) your issues. Your issues must be framed and targeted properly to ensure that the right messengers are delivering the right messages to the right audiences. We can help achieve just that by working with our clients on corporate reputation plans and programs, situational analysis and risk assessment, media training, talking points, press releases, op-eds and letters to the editor.
Defining issues in the media is often essential to winning with voters and the legislature. We work with our clients to generate editorials, place articles and run news bureaus, harnessing a solid network of personal relationships with key reporters and editorial writers to deliver winning messages for our clients. We also recognize the importance of promoting our messages through the blogosphere. Reaching out to bloggers, providing on-line responses to blog postings when appropriate, and facilitating third party blog postings and responses are all significant components of an effective earned media program.
A strong legislative public affairs strategy requires a government relations program to ensure our clients’ issues are effectively communicated to policymakers, stakeholders and constituents. We create and execute integrated campaigns using coalition building, media relations, and grassroots and grasstops mobilization to complement direct lobbying.
We have the knowledge and experience to protect our client’s reputation should they face unexpected public challenges. Our team is skilled in helping organizations achieve stability in a time of crisis by streamlining communications processes, rapid-response capability and thorough message development effectively, professionally and with the highest level of integrity.
A successful campaign is driven by good research to ensure your messaging resonates with your target audience. We have the ability to conduct qualitative and quantitative research, including issue research, public opinion research and opposition research. We know when to use digital resources and when to talk to people face-to-face to better understand an issue. We have the capability to analyze research and then turn that research into credible, polished, viable messages that become the framework for every effort we undertake.
Anyone can add to the message clutter. The trick is creating advertising that doesn’t just go in one ear and out the other, but spends some quality time in between. In today’s fast paced world, audiences rely on social media outlets for a variety of information. It is important to have a team that understands the significant influence these communication tools can have in a campaign and knows how to leverage them effectively and appropriately for our clients’ issues.
Californians for Energy IndependenceView Case Study
Vote No On 29View Case Study
No On A – Save La Habra HeightsView Case Study
No On 24 – Stop the Jobs TaxView Case Study
Minnesotans Against Fraud and Higher Insurance CostsView Case Study
Yes On 64View Case Study
To contact us by phone please call (916) 520-2412.